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Campaign and Event Reporting

Generate the coverage and awareness you need around your earned media campaigns to represent the exceptional value that PR & Comms bring to your organization.

As a PR and comms professional, you are constantly pitching stories and driving coverage for campaigns and large events. Using multichannel methods to drive awareness of what’s new for your target audience is in your DNA.

The Right Solution

As channels increase, you need a solution that goes beyond an overview to pull meaningful analytics together, and deliver answers about the impact of your campaigns.

Did you generate the coverage and awareness you needed?
Are you seeing an uptick in positive brand conversations?
Did you push traffic to your website, and what is the conversion rate of that traffic?
Are your efforts reaching the right target audience and shaping their perception of your brand?
How are your communications campaigns driving business results?

If questions like this plague your mind, Cision’s Campaign and Event Reporting solutions streamline your path to these answers. Sophisticated tools track and measure your KPIs, aggregating data to accurately report campaign and event performance, with dashboards and context to bring the metrics to life. You can quickly build and deliver reports that clearly demonstrate the value and impact your multi-channel comms activities are having on the business.

Speak with an Expert

Why Cision?

Cision’s industry-leading tools and trusted experts help companies of all sizes, from startups to government agencies to global brands, tell the most complete and precise story of their PR campaign and event outcomes—with insight into the connections and corrections that can push your campaign and event performance even higher.

Go beyond monitoring in real time with the flexibility to analyze trends and report on successful earned and social media campaigns overtime. Assess the topics related to your story and who is writing about them. Compare results with the performance of prior campaigns. Understand where your engagement is coming from—correlate media channels with audience segments and specific actions so you can optimize and update your campaigns for better performance. Track direct referral traffic. Use our emotion volume to easily understand sentiment and what your audience feels about the campaign. With Cision, you can track earned and social media campaign outcomes across all channels, produce executive-ready reports with a few clicks, and build better relationships with the journalists and influencers who matter most.

For companies with the most complex and demanding measurement and reporting requirements, Cision Insights industry experts provide state of the art analysis across custom metrics and key performance indicators (KPIs), with detailed reporting, expert consultation, and 24/7 global service.

Request a Consultation

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Joe Hathaway

Corporate Communications Director